Get Etched

Bruton Smith and Rusty Wallace Open Gates To New Victory Lanes For Fans Nationwide

Opening Gates to New Victory LaneNASCAR fans know how hard it is for their favorite drivers to get to Victory Lane, but Speedway Children’s Charities is making it easy for fans to be a part of new Victory Lanes at their favorite race tracks.


Speedway Children’s Charities founder Bruton Smith and NASCAR champion Rusty Wallace announced the construction of “Friends of Speedway Children’s Charities Victory Lanes” at Speedway Motorsports, Inc. tracks across the country. Through a partnership with, race fans can have a personal photograph carved permanently into new black granite walls which will be dramatic visual additions to America’s favorite race tracks.

Fans can purchase space in a new Victory Lane of their choice at Lowe’s Motor Speedway at Charlotte, Infineon Raceway, Texas Motor Speedway, Atlanta Motor Speedway and Las Vegas Motor Speedway with net proceeds benefiting Speedway Children’s Charities. For $300 plus shipping and handling, participants will receive one 8.5 by 11 inch photo etching with display stand and a 5 by 7 inch version that will be placed at their favorite track. A total of 10,000 etchings per speedway will be available for purchase.

“Drivers write their names into the record book all the time,” said Smith. “Now, our many loyal fans can have their images etched onto these new Victory Lanes at the track and feel the pride of having done something good to support kids and families in need with a permanent symbol of their generosity.”

“Visually, this will be a striking addition to the landscape at our track,” said H.A. “Humpy” Wheeler, president and general manager of Lowe’s Motor Speedway where today’s announcement took place. “Most importantly, it will provide a tangible, hands-on demonstration of the kindness and generosity of our fans.” will accept both original prints and digital images for processing and etching, with space also available for a personal message. Those interested in purchasing etchings can do so by visiting

About Speedway Children’s Charities
Speedway Children’s Charities is a 501(c)(3) charity that provides funds to organizations that meet the direct needs of children. From mentoring programs to camps for special-needs children, the organization impacts the lives of thousands of children by supporting organizations that work tirelessly to see that their needs are met and that no child is left behind, regardless of illness, social environment or disability.

O. Bruton Smith, CEO of Speedway Motorsports, Inc. founded Speedway Children’s Charities in 1984. The organization has dispersed more than $18 million through chapters at all six SMI tracks: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Las Vegas Motor Speedway, Lowe’s Motor Speedway at Charlotte and Texas Motor Speedway, as well as chapters in Virginia and Florida.

One of the nation’s fastest-growing keepsake and specialty gift item companies, permanently laser etches photos, logos, images and text onto high-quality black granite to capture special moments and memories to be treasured forever.

EDITOR’S NOTE: An artist’s rendering of the new Speedway Children’s Charities Victory Lane to be built at Lowe’s Motor Speedway can be viewed at:

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